The company was founded by graphic designer and videographer Joel Chavez, who goes by the moniker "Street Cub". Joel's true passion however, is what ultimately introduced him to the concepts of composition, balance and light, which is analog photography. It is this marriage of photography and handmade craft that gave birth to Cub & Co.
Each strap and holster is made by hand, from scratch, with pristine quality full grain leather. The leather is initially hand treated and waterproofed with bees wax and natural oils, then meticulously buffed and finished to a beautiful sheen. Similarly, each piece is hand-stitched using the strongest of waxed linen threads, and reinforced with beeswax.
Each aspect of our products from design to functionality are thought out and vetted to bring you goods made to the highest quality standards, with vision and foresight. It is to uphold these standards that we've consciously decided to produce our items in limited quantities. Once the availability of the items are depleted, we will go onto working on our next run of production. This way, we can ensure that the first piece that goes out is as well designed and carefully made as the last.
Shoot to Live x Live to Shoot